Email and Online marketing are teaching us several lessons -- most important is that the Internet can't really be considered without looking at the entire marketing mix with an eye toward the customer's experience at every touchpoint.
We've also learned that our constituents expect to be able to interact with us on their own terms, when and how they want. And usually, we can't control it! We as marketers have no choice but to meet these expectations. Donors and customers have come to expect anything they can do offline, they should be able to do online, so we have to make all options available.
CWB will integrate email and the internet into your existing marketing plan, creating a unified message that won't disrupt your current efforts or confuse your customers. The Internet can be a daunting place - but it doesn't have to be.
